Social Media
Marketing


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Dear Solopreneur, Entrepreneur or Small Business Owner

In today's digital economy whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. Strategik offers the best and most efficient strategies to help you master your brand social media channels and growth your business using social media

Does your company need help with social media? We can help you with your social media planning, writing, posting and engagement!

Given the fact that the number of worldwide social media users reached 1.96 billion in 2016 and is expected to grow to some 2.5 billion by 20181, it makes perfect business sense to harness the power of social media for your business if you’re not already doing it.

Our Social Media Marketing Services

Social media marketing is a great way to increase social engagement with your brand. We will post content on your social media platforms as well as interact with your followers. The goal of our posts will be to engage your followers on a consistent basis and create more visibility and loyalty to your brand. In a nutshell, rather than you taking the time to manage your brand’s social media or hiring a full-time employee to do this, we do it for you!

Social media marketing is a great way to increase social engagement with your brand. We will post content on your social media platforms as well as interact with your followers. The goal of our posts will be to engage your followers on a consistent basis and create more visibility and loyalty to your brand. In a nutshell, rather than you taking the time to manage your brand’s social media or hiring a full-time employee to do this, we do it for you!

Some of the activities we do are

Social Media Strategy
Social Media Marketing Plan
Target Market Selection
Social network selection according to your target audience and specific needs of your company
Social Media Profile Creation
Social Media Profile Optimization
Planning. Includes researching, strategy planning, writing/designing and scheduling ongoing social media content/posts.
Distribution. We'll publish your posts on the most relevant social network platforms.
Post all content in a consistent way
Boosting. Each plan includes Ad Credits for boosting and/or follower campaigns to increase your reach.
Follow, like, and interact with other pages and communities to promote increased visibility.
Engagement to build a strong and healthy social community for your brand.
Monitoring of all platforms to respond to comments, messages and posts.

Choosing the right social media platform will be important since it could be your audience’s first exposure to your company. To help you get started, here are six general tips you should follow:

1. Determine Your Goals First

As with any major endeavor, you’ll need to carefully consider what your business objectives are – essentially, what do you want to achieve with your social media site? Some common goals for small businesses like yours include:

Social media channels have unique features and services, so setting specific goals will help you determine which site will help you reach them.

2. Define And Understand Your Audience

Knowing exactly who your audience is and what they need is key. To help define your audience, it’s helpful to answer the following questions:

Who are you trying to reach? For example, are you a retailer whose target customers are young adults aged 18-25? Or a B2B brand trying to reach a C-level decision maker?

Is there a secondary audience? You may sell a product or service with a secondary audience – let’s say, a florist whose main clientele is comprised of women aged 30-55, but who also has a strong, but smaller demo of male clients aged 25-45.

What are their needs? Basically, what would they gain from your product or service? What problems can you help them solve? What value can you provide them in your social media communications?

Defining your audience and their needs will not only aid you in selecting the right social media platform, but also help you in crafting the right message.

3. Select The Most Appropriate Channel

Once you identify your key audience, consider the social media channels that are most appropriate to reach them. Where does your target customer spend their time online? Don’t assume it’s Facebook, LinkedIn and Twitter because these platforms are amongst the most popular. For example, if you’re a B2C brand, LinkedIn may not be the most appropriate site.

When getting started, we recommend selecting only one social media platform as a primary web presence. Keeping a manageable workload helps you from being overwhelmed and you’ll learn how to use the site more effectively. And if the outlet no longer meets your needs, you can easily redirect your domain name to another social media site.

As your business and web presence grow, you’ll be able to launch a website and expand into other social media platforms as part of your company’s marketing strategy.

4. Provide Good Content

Quality content is the core of social media, so tailor it to what your defined audience wants (see step #2 again).

To get started:

Define three to five key topics on which to focus your content
Determine how content will be delivered, based on the vehicles that engage your target audience, whether it’s video, news articles, top ten lists, graphics, etc.
Create an editorial calendar to post content ideas, establish publishing schedules, and designate editorial assignments.

5. Manage Your Time

Social media takes dedication so be strategic on how you manage your time. Without a plan in place, it’s easy to spend more time than needed and/or not enough time at all. It is best to:

Post regularly: The best way to guarantee consistency is to make it part of your daily, weekly or monthly routine. Whether this time is spent planning or actually posting content, you should block out regularly scheduled time on your calendar. The more frequently you engage with customers on social media, the better results you’ll achieve. We recommend going no longer than a month without posting content.

Use tools: Once you add more social media platforms to your plate, consider using web tools like Hootsuite or Buffer to help you manage your accounts.






Interested in developing an effective social media marketing for your business? Contact us and learn more about how an effective social media marketing strategy can help your business get more customers, sell more and grow more.